Enterprise - Lecture 4

How to successfully promote yourself in six easy steps...

-- Each person receives around 5 - 6000 messages a day.

Marketing communication mix

Personal Selling
Publicity
Sales Promotion
Direct-mail and direct-response marketing        >  COMMUNICATION MIX
Exhibitions
Sponsorship
Trade fairs
Public relations
Merchandising
Advertising

Effective approach to pushing a business forward in order to generate income and promotion.

-- The Internet

It isn't a direct method of marketing as such, it's more of a communication device used to spread the work across in order for people to view your work.

 DO NOTHING
- Results in waiting around in hope for being spotting

1. Get their attention
- Memorable business card
- Advertising
- Events
- Radio Interviews
- Write Articles
- Run a Blog
- Exploit social media
- Publicity

2. Build heir interest
- Website
- Portfolio
- Information packs
- Catalogue
- Curation
- Exhibitions

3. Convince them
- Artist statement
- Recommendations
- Testimonials
- Awards
- Community engagement
- Professional bodies
- Charity events

4. Make your offer irresistible
- Value Proposition
- Pricing Strategies
- Packaging
- ' Try before you buy '
- Recommendations
- Differentiation

5. Close the Sale
- Convenience
- Buy it now
- Right place, the right time
- Delivery
- Personal Selling
- Interactive Website

6. Reinforce
- After sales service
- Advertising
- Public Relations
- Longevity
- Merchandising
- Maintaining Contact
- Building Relationships

 -- AIDA

( Insert table here ) >>>>>>>>>>>>>>>>>>>>>>

--WHO ?

- Everybody..... ( No such thing )


-- TARGET YOUR MARKET

- How do we define customers ?

Appeal to the 'people' that have interest in similar products.